200 logos reflections

200 Logo Reflections Coming up with 100 ideas was hard. Coming up with 200 ideas was rewarding. Staying true to my moodboards, most of my idea generation centred around outdoor imagery, from stick and stones to cheesy indie-hipster-diy logo ideas. I wanted to reaffirm my connection to the outdoors, and more importantly appeal to clients in the outdoor industry, but at first I definitely struggled … Continue reading 200 logos reflections

MOBI storyboard

The goal of this project was to use a painterly approach to a digital execution. My background is in fine art, and I wanted to apply those techniques to illustration project. The idea behind my animation is the quote “if you want to go fast, go alone; but if you want to go far, go together” with the aim of promoting a new (made up) … Continue reading MOBI storyboard

Embers Fest: creative rationale

EMBERS: Indigenous Story Festival Logo Like a campfire drawing people together around a central warmth and energy, Embers Storytelling festival exists to bring nations together to celebrate the rich and diverse Indigenous culture in BC. To embody this feeling, the logo takes the form of a stylized ember, or coal as one would see glowing at the bottom of a campfire. The spot colour is … Continue reading Embers Fest: creative rationale

More than Communicators: a design manifesto

  Design Rationale Figuring out exactly what sustainable design meant to me was by far the toughest bit about this project. I needed my Manifesto to represent me and my views while accurately representing the design industry and demonstrating an understanding of sustainable design to any future employer. However, being a personal manifesto, I was able to focus on what was important to me which … Continue reading More than Communicators: a design manifesto

Ides 142:3

Super Super Graphics : Sol LeWitt Sol LeWitt is remembered for his work that played a huge role in the Conceptual movement in the United States. His philosophy around art and the artist as a “generator of ideas” was instrumental in the transition from the modern to the postmodern era. “…like an architect who creates a blueprint for a building and then turns the project … Continue reading Ides 142:3