Chapter 10 Design Rational

To be completely honest, I was less then inspired to start this design. Colour pallets and visual themes of the 1930’s were indistinct and unoriginal, and very little information could be found on either. None the less, my research team managed to pull together some interesting information on interior design and I took it from there. I wanted to create a design that spoke for … Continue reading Chapter 10 Design Rational


Wassily Kandinsky

Moscow born painter and art theorist, Wassily Kandinsky, sought a pure form of representation in art. He strove to convey emotion, thought and a universal sense of spirituality through his unique marriage of colour and form. Right from his youth, Kandinsky displayed a sensitivity to words, sound and colour. Though he was recognized for his talents at an early age, and was encouraged to pursue … Continue reading Wassily Kandinsky


Typography: 1920’s – 1930’s

Geometric Sans Serif: A sans serif typeface designed within a grid using basic geometric shape. These typefaces were popularized by the Bauhaus and beautifully captured the aesthetic of the time: geometric shapes were prevalent in all forms of art and design (architecture, industrial design, fashion and painting.) The goal was for the new type to be modelled after purpose and function, ornaments and frill were … Continue reading Typography: 1920’s – 1930’s